Customer Experience – Campaigns using test tools provides the customers with a flawless experience.
Interaction – Interaction with customers gains a personalized and dynamic form.
Timing – Automatically assigns the right lead to the sales representatives at the right time.
According to the survey conducted among Marketing – ROI – Pardot users in 2015, there is a considerable increase of 38% in interaction with prospective customers. Also, there is an increase of 37% in the effect of marketing campaigns, 34% in sales, and 34% in return on marketing investment.