Nowadays, a customer-oriented approach is vital not only in the service sector but also in the production sector. Production companies should follow a customer-centric approach. Nowadays many consumers are demanding custom and personalized products instead of standard or uniform products. However, many manufacturers have difficulty communicating properly with their end consumers and receiving customer feedback.

If the manufacturing sector wants to adapt to the changing customer habits, it should be agile and innovative. Since its inception, Salesforce has helped thousands of companies to reach out to their customers and hence make more sales.

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